Software Development Engineer
India Mobile Marketing & Deals, Amazon Aug 2017 - May 2019

Customer Acquisition

• Increased organic app installs by 15% through automation of behaviour-based customer targeting
• Boosted customer clickthrough by 41% via product integrations in marketing communication
• Targeted 0.5 million customers daily using push notifications for expanding signed-in user base
• Reached customer base of 10 million weekly by setting up campaigns as part of mobile marketing

Engagement Campaigns

• Automated deal recommendations to customers for Amazon India Diwali Sale on multiple channels
• Achieved clickthrough of 23.5% and opt-out of only 0.006% in recommendation emails to customers
• Escalated order rate by 390% for targeted customers through personalised push communication
• Enhanced customer engagement by 116 bps by means of a new feature launch worldwide

Process Efficiency Improvements

• Improved hardware utilization by 32% pts through better understanding of team’s requirement
• Identified and implemented solution to support 50% more outgoing SMS traffic to customers
• Optimised query time by 70% through collaboration with external partner to remodel components
• Saved 96 hours of manual effort every sale wave by automating bulk movement of deals

Achievements

• Among the top 10 entries that presented a Thing Big idea to a panel of Amazon directors
• Influenced decision making by proving effectiveness of initiative through analysis of data
• Consistently rated high on ownership & customer obsession by superiors, peers & Marketing team
• Responsible for addressing stakeholders & consolidation of assets during closure of team services
• Coached an intern who received a PPO and conducted design & code reviews for a senior colleague

SDE Intern
Softlines Tech, Amazon Jan 2017 - Aug 2017

• Collaborated with marketing & product imaging teams to develop new feature worldwide
• Identified scope for & engineered localisation based on customer’s demographic preferences
• Performed successful migration of 40% worldwide Amazon Brand Stores onto new platform
• Received Pre-Placement Offer after 6-month internship and joined back company as a full-time employee

Software Engineering Intern
Microsoft BizTalk, Microsoft May 2016 - Jul 2016

• Built Machine Learning model to predict SLA hits/misses in 108 seconds with 96.9% precision
• Achieved 97.6% accuracy in ML model to predict type of bottleneck on BizTalk Server
• Won Microsoft Data Science challenge by predicting customer engagement with Bing ads

Summer Intern
FOSSEE, IIT Bombay May 2016 - Jul 2016

Interned at IIT Bombay to develop 40 open-source image processing toolbox functions

Official Toolbox Download Link

Summer Intern
Defence Research & Development Centre (DRDO) Jun 2015 - Jul 2015

Established a Public Key Encryption system using the concept of Latin Squares

Technical Head
IECSE Manipal Aug 2015 - Jul 2016

• Recruited and led 120 members from a pool of 600 applicants to host 30 events
• Tripled participation in a weekly event by reforming the marketing & publicity strategy
• Hosted an online event with participation from 27 countries having signup-login ratio >90%
• Led a marketing campaign gathering 800+ membership sign-ups for yearly events
• Part of team that brought in sponsorship worth ₹5L from national players like IBM & Tata Steel

Coordinator
Cryptoss, TechTatva Aug 2015 - Oct 2015

• Led a team of 10 organizers and 60 volunteers to host 5 computer science related events
• Conceptualised & managed events having combined online & offline participation of 1900
• Handled Publicity & Public Relations for category during the runtime of the fest

Open-Source Contributor
FOSSEE, IIT Bombay Sept 2014 - Mar 2016

• Worked with the Manipal branch of FOSSEE, an initiative for developing Free & Open-Source Software for Education
• Enhanced user interface & improved performance by 20%; offered internship as an outcome
• Collaborated with IIT Bombay to develop 40 open-source image processing toolbox functions